Do you really need someone to manage your social media for you? It depends. And it all starts with a social media plan that connects your business goals to your content publishing, to your social posting. From there we figure out the types of content that matter to your audience and how they want to see it.
Social Media Plans
Great social media doesn’t just happen by accident (pet videos and pics excluded). It’s the result of a great social media plan. A lot of work goes into a proper social media plan. We start with an audit of your current practices. Then we learn about your business model and goals. Once we finish researching the opportunities to grow your brand in social space, then we can actually start putting pen to paper (or finger to screen) and begin drafting a plan that will get the engagement you’re looking for.
Certain clients look for advice on their current social media practices. We help by creating a social media strategy that they follow themselves. Others ask us to create the plan and roll it out for them, regularly reporting on the results. It depends on what makes the most sense for your brand/business.
Social Media Content
This is a really interesting area of study with so many nuances. You can create incredible content on your website that gets millions of hits, but when you share it on social media, it falls flat. Or you can have a post on one platform that is a slam dunk, but on another platform, the same post results in lost followers. Why does this happen? You need to not only optimize your best content for social media, you also need to tailor it to the platform you are posting on.
We can help by identifying content benchmarks that will resonate with your audience and optimize that content for the platforms you want to see growth on. This might mean taking a 3,000-word blog post and condensing it into a 60-second, graphic-heavy, all-killer-no-filler video. Or creating a simple, shareable infographic to help people get up and running with your company’s latest product or service. We love creating great social content for our clients and would be excited to do the same for you.
Social Media Advertising
You want a really good return on investment for your ad dollars? Let’s talk social media advertising. Sure, you can post your content on social media for free. But algorithms are changing, and the major platforms are really becoming pay-to-play for business and brand pages.
We can make sure the dollars you’re spending on social media are getting the best results. Through A/B testing, ad design, and tracking and monitoring, we can make sure your social media budget is working to its maximum potential, regardless of your advertising investment.
SOCIAL MEDIA