CONTENT CREATION

We live in an age where content is king. But content takes so many forms. And when the content and medium are catered to your audience, that’s when your company will see engagement and growth. It sounds simple, but too many companies try and use a one-size-fits-all approach for their brand. Then, they are upset when they don’t get the results they’re hoping for, even though they’ve put in the hours (and money) to make it happen.

Here are a few ways we help our clients grow their audience and brands:

Web Content

Some of our clients have a great business model, and a great product, but don’t have time to properly manage the editorial and publishing calendar, so their traffic, and ultimately their profits aren’t where they should be. So we work with them to understand their business goals for any given quarter or year and then come up with an editorial plan and publishing calendar that contributes to the company’s bottom line.

For those who need it, we can assign a subject matter expert to their company’s area of expertise to write and publish timely articles, help and how-to resources, and industry or product news. These can take the form of web posts, blogs, galleries, or videos.

Newsletters

Wait a minute, what year is it? Didn’t newsletters die out in the early 2000s? Yes, they did. But they’re back. Today’s internet is such a noisy place. People are willing to leave it to professional brands they trust to select content that is actually relevant and interesting to them, and have it sent directly to them daily, weekly, or monthly. Newsletters are a huge opportunity for our clients to connect directly with their audience and customers to build authority, trust, and loyalty. Or work as a new revenue source.

Some of our clients ask us to simply write their newsletters, while others prefer us to design a theme, curate and create stories, and manage their distribution.